Google Cloud Rebrands Data Studio As “Looker Studio”

Google has unified all its business intelligence tools under the Looker brand, it announced at Cloud Next 2022, its virtual user’s conference.

Looker will now be the face of all existing Google Cloud data analytics programs. These programs will be included in the Looker Suite and bear the Looker name. For example, Data Studio is now Looker Studio.

“Looker is the name you’ll hear us use when talking about all of our Google Cloud business intelligence products, as we bring together Looker, Data Studio, and core Google technologies like artificial intelligence and machine learning,” Kate Wright, Google’s Senior Director for Business Intelligence Product Management said in the announcement.

Looker Suite recently included Integrated Cloud Infrastructure Services

The new version includes integrated core cloud infrastructure services, including key security and management services.

Google is also launching a preview of Looker integration with Google Sheets. It plans to eventually support visualization tools like Salesforce’s Tableau as well.

This continues the integration trend Google has followed since acquiring Looker in 2020 for $2.6 billion. Shortly thereafter, the search engine giant began offering full support for the Google Marketing Analytics Suite.

Credit: www.searchenginejournal.com

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